National Holiday/Stamps

Sara Fanelli 

Nick Park

Axel Scheffler

Lapin

Looking Up Looking Down in Lisboa

Miroslav Sasek

Martin Parr

Salvatore Rubbino

Olivier Kugler

Neasdon Control Centre

I feel like all the artists and designers that I have chosen to look at, have all created pieces of work that are from places which are alien to them. I get the feeling that they are looking at the places, such as New York and London, with fresh eyes, and drawing it how they see it. This is how I felt in Lisbon, it was a new and exciting place, completely different to anywhere I'd been before, and I feel like this is also shown in my photographs and drawings. 

Idioms

Alan Fletcher

Fletcher is well known for his graphic design, creating one of the most recognised visual identities for the V&A museum. However, for my idioms project I decided to look at this piece "Beware Wet Paint". I decided to look at this particular piece because of the way in which the image reflects the words, the paint dripping down the page. 

David Carson

I find most of Carson's work undecipherable and am not the biggest fan, but I can understand how great his work is. He has a very recognisable style that's all over the page and close together, which makes you concentrate even more on what he's trying to tell you. I chose this piece to look at, because of the colour palette, I feel like it reflects what the words are saying as the colours seem quite childlike. 

Trace Elements

Emily Enrica

"Teacage"

This image comes from a series of four postcards that Enrica created. This was the most relevant image to my work out of them all, as the marks on the page look similar to the ones that I have been looking at. I admire Enrica's use of typography in this piece, with the lettering of cage reflecting that of a wire structure. In my final outcome I would like to include typography in some way, but am unsure of how I would represent footprints or tire tracks in type. 

Michelle Thompson

I've found Thompson's work really appealing to look at, her use of collage is evident throughout her work, often layering black and white images onto bright vibrant backgrounds. I feel like her work has an element to childishness to it, as lots of the pieces contain childlike scribbles. Because of this, her work really reflects the title of my project, trace elements, because the scribbles have left a trace on her work. 

John Cage

"River Rocks and Smoke"

I really like this piece of work by cage, and am going to try and use a similar style in my own work. I'm not too sure how he has created the brown smoke, but I'm going to try and use shoe polish to see if it has the same effect. 

Graphical Observation

Olivier Kugler 

All of Kugler's drawings have been done from observation. His work is intriguing because he sketches out his initial pictures, and they are then worked and layered upon to develop the original image. This is something that we have done in the graphical observation project. We started off drawing images from observation, then developed the image and changed it by using just the outlines to create a final image which is completely different to the original. 

As part of the project, we did observational drawings of people in our class. We then developed these by using the simple outline we had created and making a wire drawing of them. These are my drawings of Beth. I found doing the wire drawings very rewarding, even though the wire was quite hard to manipulate, I love that the images are a continuous line. 

Shape and Colour

Stephen Ormandy

"Polychromatism"

I have found looking at Ormandy's work very inspirational for this project. The shapes that some of his structures have created are very similar to the architectural shapes that I'm looking at. I find his use of negative space appealing and it's something I would like to include in my own work. 

Tadashi Nadamoto

Nadamoto's work is very similar to that of Noma Bar in the respect that he uses simplistic shapes and a limited colour palette, something which is very relevant in this project. 

Noma Bar

"Birdland"

I'm looking at Noma Bar's work again because I feel this is the designer whose work is most relevant to my shape and colour project. Like Ormandy, Bar uses negative space in his work, and yet uses it completely differently. Bar takes the negative space and uses it to create a secondary image. I won't be doing this in my pieces, but I hope that their will be some appealing negative spaces. 

  

Identity

400

400 is a branding consultancy firm based in London. This particular piece was created for Roc Noir, a ski equipment retailer, designed to attract the confident, elite skiing audience. 

Alan Fletcher

Fletcher's most renowned and well known piece of visual identity is for the Victoria & Albert museum in London, which has transcended it's era. 

Peter and Paul

I was really interested in Peter and Paul, as they are such a local creative communications agency. They've worked with many people such as the V&A and Sainsbury's, but I particularly like this campaign for Tramlines, a free music festival in Sheffield. 

These are some pages from my sketchbook, exploring different colours, shapes and some final design ideas. After researching the three different designers, I have learnt that a simple colour palette and shape is most effective, and something I have tried to emulate in my own designs. 

Here are the three final photoshop designs I came up with. I wanted to keep the designs within a pentagram and incorporate a W for westblock in all the logos, choosing the three colours I had experimented with. In the final logo the W is breaking free from the pentagram, as I thought of how our group could break free from the westblock.